Giant retailer Sears have proclaimed of joint partnership with digital media company Sonic in a mutual trade of movies and TV shows online, via company's RoxioNow platform.
Sears proclaims of offering an online portal later in the year that will offer HDTV, Blu-ray player and smartphone users a chance to download the movies and shows for playback through their respective devices.
In lieu of this Adds Mark Ely, executive vice president of strategy for Sonic stated: "This is an opportunity for Sears to get their consumers up and running with digital content, and offset what is happening as consumers move from physical media to digital delivery."
Karen Austin, president of home electronics for Sears Holdings stated, "Teaming up with Sonic is a great opportunity for Sears and Kmart to quickly establish a position in digital video entertainment."
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